Telling human-interest stories from a human rights perspective

Then, Now and the Future;
Our Story

It all began like a fairy tale when two young creatives, one a media expert and the other a singer, met and pooled their skills, talents, and resources to contribute their efforts in fighting against all social norms that hinder the prosperity of gender equality. It was at this time that these youths, namely Elias Maeda and Emmanuela Kiluma, felt the need to fight for girls’ and young women’s rights when both of them saw their young sisters married to old men of their fathers’ age, which denied their right to dream. They both know firsthand how devastating this experience is and how it highly affects not only girls’ rights to education but also their freedom to choose.


One of the rapidly expanding youth-led organizations in Eastern and Southern Africa, Media for Development and Advocacy, has made it a priority to use art and media as a means of contributing to address social problems.

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