About Us


Media for Development and Advocacy (MEDEA) has made it a core mission to leverage art and media as powerful tools for addressing social issues. Our innovative approaches consistently yield significant results for our causes. We firmly believe that art and media possess the unique ability to shed light on societal problems, share compelling human-interest stories, and mobilise communities. Being young media enthusiasts and creatives ourselves, we understand that our work holds immense potential to impact people as it reflects real-life events and concerns.

Our philosophy centres on the importance of amplifying the voices and experiences of citizens while also empowering them through education to actively participate in driving change. This principle of being “citizen-centric” guides our work, ensuring that our initiatives prioritise the needs and perspectives of the communities we serve.

In essence, MEDEA can be described as a content-driven and data-informed youth-led non-governmental organisation that harnesses the intersection of art and various multimedia formats to advocate for the rights of girls, women, and youths.

Our Vision

We believe in unequivocal equality: before the law, in opportunity, and in the eyes of the community. We envision a world in which the principles of social justice are at the forefront and in which women, girls, and youth are free and actively bringing about change and progress.

Our Mission

To generate a movement of citizens, especially women and youth, who actively stand up for social justice and in turn influence individual and community behavior through media, art, storytelling, and community outreach.

Our Objectives

  • Citizens and their communities reject gender-based violence and oppression and instead embrace values around equality and equity.
  • Diverse and often marginalized voices are respected and welcomed.
  • A community of active young citizens is acting to intervene to prevent gender-based violence and discrimination in their lives and in the community.
  • Communities openly discuss gender and other factors of marginalization.
  • Like-minded individuals and communities engaged and interested in social justice are better connected and networked to influence wider change.

Our Values






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Plot 58, University Road, Makongo Dar es salaam

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